Tipping point?

Yet more calls for the games industry to broaden its scope and appeal to a wider market rather than just the traditional 16-30 male.

Okay, so I suspect that Mr Lowenstein's motivations for this preaching are more profit driven than through any genuine concern about inclusivity, but it's probably true that only the money men will be able to make the decisions about any future path for the industry.

Sadly, it feels like we're still not going anywhere. Every few weeks we hear from someone that we're in a mass market industry, that we're not just about the hardcore, that we're out to appeal to a broad cross-section of the population. But although our hardware is starting to learn from areas such as consumer electronics (360 vs iPod anyone?), I'm not sure that game design or production is on anything like the same wavelength.

So how can we solve this? How can we reach the tipping point where our past-time and passion opens up and truely hits home into the collective conciousness? Shouldn't this be what we're talking and reading about, rather than just producing our own individual rants that bemoan the short-sightedness of others?

Hmm..